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How to Set Up a MOTO Account
A high risk processor typically divides
merchant accounts into two areas: those whose credit card
purchases are made when the card is present, and those whose are
not. High risk merchants who obtain their customer’s credit card
details over the Internet, telephone, mail or fax are known as “MOTO,”
or Mail Order/Telephone Order merchants.
The fraud and chargeback potential for
MOTO accounts is great, as there is ample opportunity for
identity theft when the merchant is not able to verify the
actual cardholder is, indeed, the customer making the purchase.
For this reason, many transaction processors are hesitant to
offer MOTO merchant accounts.
Although more and more businesses are
signing up for MOTO accounts, there are many transaction
processors who are not familiar with this type of merchant
account and will need to refer you to a third party processor.
If you are an internet or other high risk merchant, and you are
looking for a MOTO account, it is best to take the following
steps in order to secure this type of merchant account as
quickly as possible:
1.
Get started as early as possible.
It generally takes a few days to apply for
and set up a MOTO account; however, in some cases the high risk
processor may need a bit more time to get it fully approved.
Most merchants need to begin the process a few weeks before they
actually plan on using the account, in order to test out the
equipment and otherwise make sure that everything is working
properly. Never assume everything will come to you in working
order, otherwise you may find that you have both frustrated
employees and impatient customers.
2.
Get confirmation on all of your account
fees.
If this is your first merchant account, some of the fees may be
confusing. Ask all of the questions you want during the
application process, and get clarification on which fees are
included in the quote by the processing company.
3.
Don’t depend on your local bank for your
high risk merchant account.
You may enjoy working with staff you know
at your local bank, but most banks are not equipped to deal with
merchant accounts, particularly with MOTO accounts. Instead of
going through your local bank and having to pay them commission
for finding you a third party processor, do the searching
yourself and go directly to a high risk processor. You can set
up your merchant account to deposit the funds into your account
at the local bank, regardless.
4.
Double check that the rates you are quoted
are for MOTO.
The rates are very different between retail merchants who
actually swipe a physical credit card and merchants who key in
information via phone, internet or mail orders. Make sure that
any fees and rates you are quoted are for a MOTO merchant
account. You can usually tell if you are being given an invalid
quote if you receive a per-transaction rate of 2% or less;
because MOTO accounts generally have a significantly higher
rate.
High Risk Processor
specializes in High Risk Merchant Accounts, High Volume Merchant
Accounts and Offshore Merchant Accounts. High Risk Merchant
Accounts include such industries as mail order, telephone
orders, adult entertainment industry, direct marketing industry,
dating, online dating and escort services, outcall services,
travel, telecom, timeshares industry, herbal supplements, diet
companies, subscription services, membership services and clubs,
ticket sales, MLM merchant accounts, multi-level marketing
businesses, bail bonds, pawn shops, water filtration systems
merchants, collection agencies, auto rental companies, rare coin
and collectible shops, computers, custom design products,
software sales and service, detective services, door to door
sales, massage parlors, gun shops, hair restoration services,
cosmetic surgery, high-end ticket sales, high volume merchant
accounts, home based and telecommuting businesses, fortune
tellers, infomercial merchant accounts, insurance products,
investment products, custom jewelry sales, multi level
marketing, MLM organizations, phone sales, internet businesses,
seminars, educational institutions, sports collectibles, used
auto sales, water purifier sales, weight loss centers, vitamin
and herbal supplement stores, international merchants, companies
facing high chargebacks, etc.
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