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How Online Processors are
Preventing Fraud
Unlike thieves who target brick-and-mortar offices, online thieves
are often bold, going about their fraudulent business without fear
of being caught red-handed. Online
high risk merchants are susceptible to credit card fraud and
other forms of identity theft that result in costly chargebacks to
their
high volume merchant account. Is there nothing that these
businesses can do to reduce the number of fraudulent transactions
that occur during their everyday transactions? Thankfully, there are
some clear steps high risk merchants can take to significantly ward
off would-be thieves:
·
Check the
address:
Although many online merchants would like to be able to offer their
customers the convenience of providing a “gift address” for a
particular sale, the reality is this is just too risky. Many thieves
will use this opportunity to use a stolen credit card, because they
can simply put down their own address for the shipping address
rather than the actual billing address for the card. Today’s
merchants are learning to require shipping to only the billing
address of the credit card used for the sale. Another step many
merchants are taking is to use the Address Verification Service (AVS)
to verify that the address given by the customer is the actual
billing address for the card. As the AVS usually cannot verify
international addresses, many online merchants will not deliver out
of the country. Finally, many merchants have a policy of only
delivering products to a street address rather than a P.O. Box,
further reducing the number of chargebacks due to fraud.
·
Verify orders:
High risk
merchants also scare off would-be thieves by posting a policy of
verifying orders over the telephone. These wise business owners have
learned that most customers who are using a stolen credit card do
not want to talk to an actual person during a fraudulent sale.
Usually, it is enough to post the warning; very few merchants
actually make many of these phone calls. Even a normally high volume
merchant account has learned to pay close attention to orders of
strikingly high volume, as these orders may be a minor who is making
purchases without permission or a thief who is using someone else’s
money. A quick phone call can usually clear up any suspicious
activity.
·
Splitting
payments between several cards:
If a customer requests
that the high risk merchants put the purchases on several cards,
this is an immediate red flag. Sometimes thieves will use this
practice in order to attempt to “hide” the transaction from the
owner of the cards—many people simply overlook a small transaction
on their statement. Most online merchants do not allow customers to
use more than one card per transaction for this reason.
With
some experience and some trial-and-error, high risk merchants have
begun to be creative with their transaction policies, thereby
reducing the number of chargebacks their business experiences. There
are new technologies and company protection regulations all the
time, which means that high volume merchant accounts are constantly
changing in how they handle their clients’ business. The most
important factor to keep in mind is that next to providing excellent
customer service, your business exists to earn profits and protect
the investment of the owners, so take the time to learn these
important strategies involved with making sure your clients’ payment
are legitimate.
High Risk Processor is a specialty processing
company that deals in High Risk Merchant Accounts, High Volume
Merchant Accounts and Offshore Merchant Accounts. High Risk Merchant
Accounts may include mail orders, telephone orders, adult
entertainment industry products, direct marketing industry
transactions, online dating and escort services, outcall services,
travel, telecom, timeshares industry, herbal supplements,
weight-loss programs, magazine subscription services, membership
services, membership clubs, ticket sales, multi-level marketing
merchant accounts, bail bonds, pawn shops, water filtration and
purification systems and sales, collection agencies, auto rentals,
rare coin businesses, computer sales, custom design products,
software and hardware sales, detective services, door to door sales,
massage parlors, gun shops, hair restoration services and cosmetic
surgery facilities, high ticket sales, high volume merchant
accounts, home based businesses, fortune tellers, infomercial
merchant accounts, insurance and investment products, custom jewelry
designs, MLM, phone sales, internet businesses, seminars, schools,
sports collectibles, used auto sales, diet centers, vitamin and
herbal supplement stores, international merchants, companies facing
high chargebacks, and more.
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