The Ideal Website for High Risk Merchant Accounts 

Most high risk merchants and high volume merchants conduct the vast majority of their business using a sales website; and while almost anyone can create a website using a generic template, not all site designs work well for merchants in high risk industries. The ideal website for these merchants needs to have several features if it is going to attract customers, guard the security of transactions and increase the profits for the merchant. Whether merchants build the website themselves or have one professionally designed, a good site incorporates some of the following characteristics: 

·        Easy to Use Shopping Cart: One of the most common reasons that people use—or leave—an E-Commerce website is the ease of use of the shopping cart. A high risk merchant needs to make sure that the shopping cart on his or her business’ site is very simple to use and makes product and service selection easy. Many newer shopping carts have extensive secure shopping features including the ability to retain a shopper’s name, address and credit card information for future purchases. High risk merchants who are able to include these features on their shopping cart will likely see repeat business, because customers enjoy not having to enter their information before every transaction.

·        Warnings Against Fraudulent Transactions: It may not seem that a simple warning against fraudulent purchases could make a big difference, but actually, clear posts against credit card fraud or identity theft can help to substantially discourage many would-be criminals. Remind customers that you are a high risk merchant who prosecutes all such activity to the full extent of the law. Also, high volume merchants should remind their customers that suspicious orders for large volumes of the same item may result in a telephone call directly from the company in order to verify the purchase.

·        Clear Descriptions and Prices of Goods and Services: Many merchants may think that this aspect of a website would go without saying; but the reality is that a quick scan of high risk merchants’ website will tell viewers that clear, concise information about how much a single product or service costs is lacking from many sites. Remember to tell customers how many products come in a single purchase—which is particularly important for high volume merchants.

·        Clear Descriptions of All Shipping Policies: Due to the high rates of chargebacks and credit card fraud cases that a high risk merchant may experience, many business owners have decided to implement firm shipping policies that state what type of address they are willing to ship products to. Such clear policies are ideal for reducing fraudulent activity—just make sure that they are clearly posted prior to the checkout page on the website. Otherwise, merchants will experience many responses from frustrated customers who were not able to complete their transactions.

·        Easy to Find Contact Information: Whether sending positive or negative feedback, some customers will want to contact the high risk merchants to send ideas or suggestions. Further, many website users who are not completely comfortable with technology may not feel confident that their complete order has gone through and want to confirm their transaction over the telephone. For these users, making the merchant’s contact information easy to find can go a long way towards increasing customer communication and building customer loyalty.

High Risk Processor specializes in High Risk Merchant Accounts, High Volume Merchant Accounts and Offshore Merchant Accounts. High Risk Merchant Accounts include typically include such industries as mail order, telephone orders, adult entertainment industry sites, direct marketing industry, online dating and escort services, outcall services, travel, telecom, timeshares industry, herbal supplements and diet websites, subscription services, membership services and clubs, online ticket sales, MLM merchant accounts, multi-level marketing companies, bail bonds and pawn shops, water filtration systems merchants, collection agencies, auto rental companies, rare coin and other collectible shops, computers, custom design products, software sales and service, detective services, door to door sales, massage parlors, gun shops, hair restoration services, cosmetic surgery, high-end ticket sales, high volume merchant accounts, home based and telecommuting businesses, fortune tellers, infomercial merchants, insurance products, investment products, custom jewelry sales, multi level marketing, MLM organizations, phone sales and internet businesses, educational seminars and institutions, sports collectibles, used car and truck sales, water purifier sales, weight loss centers, vitamin and herbal supplement stores, international merchant services, companies facing high chargebacks, etc.