Businesses who wish to accept credit and
debit cards need to open up a merchant account. A merchant
account is basically a contract in which a bank extends a
variable line of credit to a merchant, who can then begin
accepting card transactions from major credit card companies.
Obtaining an account is basically as simple as finding a bank or
other institution that offers them, applying for an account and
completing the signup process.
However, as any high risk merchant will
tell you, the reality of signing up for an account is not always
so easy. There are two different types of merchant accounts:
high and low risk; and the process of applying for and obtaining
each of these accounts is very different.
The Need for High Risk Merchant Accounts
Any business has the goal to minimize risk
and maximize profits, right? Well, banks and processors are not
different; which is why they have established a high risk
category for certain types of merchants. Merchants that deal
with high volume sales, phone sales, and eCommerce are likely to
be designated as “high risk” because they might have a high rate
of chargebacks. Chargebacks occur more often when the merchant
does not actually see and swipe the credit card, so traditional
retail merchants are able to avoid a large percentage of them,
whereas Internet merchants are not. Further, many of these
businesses function within industries with reputations for low
product or service quality, minimal authenticity and order
fulfillment failures.
In order to provide high risk merchants
with accounts, and protect themselves at the same time, high
risk processors have created accounts that allow for the
possibility of chargebacks. These accounts offer the same
services as low risk accounts—transaction processing, automatic
deposit, address verification and fraud prevention—but they may
differ in the following ways:
·
Higher transaction fees
·
Higher monthly fees
·
Security deposits, which are necessary to
cover inevitable chargebacks
·
Limits to processing volume
Some merchants who are limited to applying
for high risk accounts become frustrated with their limited
options and wonder if they will ever be able to apply for a low
risk account. The reality is that if your industry is well
established as a high risk category, you will likely require a
high risk merchant account for the life of your business. If, on
the other hand, your credit history and business practices are
the reason for your high risk designation, you may be able to
make responsible choices in the future and qualify for a low
risk account in the future.
High Risk Processor
specializes in High Risk Merchant Accounts, High Volume Merchant
Accounts and Offshore Merchant Accounts. High Risk Merchant
Accounts could include the following industries: mail order,
telephone orders, adult entertainment, MLM businesses, dating
and escort services, outcall services, travel industry
companies, telecom, timeshares companies, herbal, vitamin and
diet supplements, subscription services, membership services and
recurring product clubs, ticket sales, MLM accounts, multi-level
marketing, bail bonds, gun and pawn shops, water filtration
systems, collection agencies, auto rental agencies, rare coin
and collectible shops, custom design items, computer software
sales and service, detective services, door to door businesses,
massage parlors, hair restoration services, cosmetic surgery
businesses, high-end ticket sales, high volume merchants, home
based companies and telecommuting organizations, fortune
tellers, infomercial merchant accounts, insurance and personal
investment products, custom jewelry sales and repair, phone
sales and internet businesses, educational institutions,
personal seminars, sports collectibles, used auto sales, water
purifier sales, weight loss centers, international merchants,
companies with high chargeback rates, and others.